29 December 2006
In the lead-up to Christmas, staff from Thames Reach’s corporate supporters volunteered to collect money for the charity at London Underground stations.
A group of sales managers from the confectionary firm Cadbury Trebor Bassett took it in turns to don a Christmas Money Bunny costume at Paddington, raising over £1500. Cadbury’s Cash Match initiative added a further £200 to the total.
Staff from other companies, including KPMG and Mediaedge:cia, also held successful collections.
The money raised will go towards supporting homeless and vulnerable people at this difficult time of year.
This includes helping former rough sleepers to set up home in a new flat, training and work schemes, and running costs for the London Street Rescue vehicles, in which teams set out each night to find and help the most isolated and vulnerable rough sleepers.
Cadbury Account Manager Abbi Buszard said: “It was my personal goal for one Londoner to donate a £20 note, and I managed to achieve it! £20 pays to run one of Thames Reach’s vehicles for a night, so that note was a very tangible reminder how a little can go a long way”.
Thames Reach Chief Executive Jeremy Swain said: “We invited Cadbury back this Christmas because of their fantastic efforts last year, and they didn’t disappoint us! We are delighted they continue to support the work of Thames Reach with the capital’s homeless”.
In 2005 Cadbury sent a life-size Bertie Bassett to spend the day at Euston Station raising money for the homeless.
Find out how you or your company can help Thames Reach to support homeless and vulnerable people.
